It’s not just about a mark that is placed on everything you produce, but what typefaces are used, what colours, the style of photography, the tone of what you are saying and how that all works together collectively to tell the story of who you are. And to create a real impact this use of brand needs to be consistent across everything you do, whether for print or screen.
But how do you keep this consistency of brand when you’re not the only one using it? Simple…a brand guidelines or brand bible document.
Branding guidelines may sound boring and rigid, but in reality they are fundamental to help keep your brand on track. They are a one-stop-shop of vital information for all users of your brand - be that internal stakeholders or third party providers – so that you can be confident that wherever, and however your branding is used it looks how it should.
When working on a branding project we always create a branding document as standard, and this can vary from a simple one page sheet of all the vital information to a more comprehensive bible detailing in specific detail how each individual element of your brand should be used. This gives you the keys to control your new branding, not to be daunted by using it, but confident with the knowledge that you have everything you need to make it work for you.
Our branding guidelines usually contain information on:
- Logo
- Logo variations
- Sizing and spacing of logo(s)
- Typefaces
- Colour palette
- Use of photography
- Tone of voice
- Examples of branding in use
- Dos and don’ts
